Proof that cats and dogs can be great friends – the Swindon Wildcats are sponsoring their very own super-sized Swindog sculpture for The Big Dog Art Trail!
Earlier this month, players of the professional ice hockey team had the opportunity to meet the first painted Swindog on the ice at the GLL Better Swindon Ice Rink, where they play their home games.
The Wildcats’ sculpture will be decorated by a selected artist and feature along with around 30 other giant Swindog sculptures on the UK’s first-ever balloon dog art trail in Swindon next summer. The paw-some art spectacle will create a free walking trail through some of the town’s most well-loved and historic parks, landmarks and streets.
Become a Big Dog Sponsor
Swindon Wildcats are passionate supporters of Julia’s House, and the team has recently designed a special one-off jersey to raise money for the Wiltshire children’s hospice charity.
The colourful charity jersey is being auctioned online, with bids starting at £50, and will be worn by players during a charity fundraising evening on Saturday 19th November. In contrast to the Wildcats’ white, black and red signature jerseys, the team’s bespoke Julia’s House jersey is bright blue and pink. It features the charity’s logo on the front and back, balloon dogs on the sleeves, and it is decorated all over with fun, child-friendly characters.
Sally Fox-Price, Swindon Wildcats Commercial Manager, says, “All the team here at Swindon Wildcats are extremely excited and proud to be supporting The Big Dog Art Trail. Julia’s House children’s hospice are an incredible charity and it is truly an honour to be involved and to help raise funds for them.
“The care they provide for children with life-limiting, life-threatening or terminal conditions is beyond words,” says Sally. “For anyone not already on board, I would urge you to find out more. Not only would you be helping such a worthy cause, but you will gain masses of local business exposure at the same time.”
She adds, “We’re so delighted that the Wildcats will also be wearing an exclusive Julia’s House shirt in honour of this amazing charity, and we can’t wait to welcome them to the game on the 19th of November for their fundraiser night.”
The Swindon Wildcats join a host of other local businesses who have already signed up to sponsor a Swindog, including the trail’s Community Partner Imagine Cruising and Media Partner the Swindon Advertiser, plus Nationwide Building Society, Intel, Jazzbones and inSwindon town centre BID.

Joining the Big Dog pack brings lots of benefits
Chris Hyde, Big Dog Art Trail Project Manager, says, “We’re thrilled that the Swindon Wildcats have joined the Big Dog pack. They must be the coolest sponsor to come on board so far, and their support for Julia’s House is incredible. With the artists’ designs currently being reviewed, we’re in an exciting time of preparation for The Big Dog Art trail and we’d urge local businesses to get involved now to avoid missing out on what’s going to be a spectacular celebration of community, art and culture next year.”
Chris says, “By sponsoring a Swindog and joining The Big Dog Art Trail pack, your company will be part of an event which brings thousands of visitors to Swindon. The trail will improve brand awareness for your business or organisation in a unique and memorable way and it will help you build a feel-good factor among your employees, customers and stakeholders. Crucially, you’ll also be helping to raise funds for Julia’s House children’s hospice and supporting our care for the most seriously ill children and their families in your community.”

The Swindogs are coming… don’t miss out on your chance to be part of the BIG event next summer!
The Big Dog Art Trail will run from 15th July to 3rd September, 2023, and end with a grand farewell finale where all of the two-metre-high Swindog sculptures will be brought together under one roof. The giant one-of-a-kind creations will then head off to their forever homes after being adopted at a special auction event to raise money for the local children’s hospice charity, Julia’s House.
The Big Dog Art Trail is being brought to Swindon by Julia’s House and global public art producer Wild in Art, who has previously hosted trails in cities across the UK and worldwide, including the recent elephant parade in Worcester and Cows in Cambridge.
Want to get involved and join the Big Dog pack as an official Sponsor? Head over to our Sponsors page today to find out more.
Become a Big Dog Sponsor!Your donations make a life-changing difference
Julia’s House is your local children’s hospice charity, providing a lifeline of care for the most seriously ill children and their families across Wiltshire and Dorset.
Each family we support is unique and so is the care we provide. When a family finds out that their child has a very serious medical condition their world falls apart. Julia’s House exists to help these children and their families.
Find out more about Julia’s House
Join the conversation
#BigDogArtTrail
bigdogarttrail
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bigdogarttrail
Sep 29
Of the thousands of you who came and enjoyed The Big Dog Art Trail 2023 – we had many a smile, and a selfie!
Here some of the top tail-wagging pics we had sent in 🐶
Find out what exciting plans we have next by following us @JuliasHouseChildrensHospice or by signing up to our newsletter.
Link in our bio or here: www.juliashouse.org/BigDog
#bigdogarttrail #thebigdogarttrail2023 #wildinart #juliashousechildrenshospice #juliashousehospice #swindonarttrail #swindog #bbcwiltshire #bbcwest #visitengland #visituk #visitswindon #igersswindon #swindonsmallbusiness #swindonbusiness #swindonvolunteers #swindonlife #swindonartist #wiltshire #visitwiltshire …
bigdogarttrail
Sep 28
Bow-Wow what a summer it’s been! We’re so grateful for all of you who came along to enjoy the trail this year.
Let’s take a trip down memory lane on some of the trail’s top dog moments, including:
🐾 Hours of painstaking BTS scenes with our incredible artists hard at work
🐾 An exciting launch weekend
🐾 Fun in the sun on our Sponsor Selfie day
🐾 Farewell Weekend filled with all the pups back together again
🐾 Our Grand Auction, where we raised more than £165k for the incredible @JuliasHouseChildrensHospice
Thank you Swindon – we couldn`t have done it without you!
Don`t forget to follow @JuliasHouseChildrensHospice or sign up to our newsletter to find out what exciting plans we have next!
Link in our bio
#bigdogarttrail #thebigdogarttrail2023 #wildinart #juliashousechildrenshospice #juliashousehospice #swindonarttrail #swindog #swinpup #swindonsummer #outdoorconcerts #pimmsfestival #pimmsinthepark #swindonevents …
bigdogarttrail
Sep 27
Pup, pup and away!
They`ve loved their adventures across town, but the time has come for the Swinpups to go back home…
One of the most magical parts of The Big Dog Art Trail has been seeing the joy and creativity that the sculptures sparked in schools and community groups across Swindon.
We`re so grateful to every single teacher, leader, student, artist and supporter who helped to create the 42 Swinpups that made the trail absolutely paw-some.
And a special thanks to Swindon Borough Council, the trail`s Learning Programme Partner.
Get all the pup-dates and find out what`s next for Julia`s House by following @JuliasHouseChildrensHospice or by signing up to our newsletter. Link in our story. …
bigdogarttrail
Sep 24
The Big Dog Art Trail isn’t just about tail-wagging fun and stunning art…🐾
The trail supports the essential work of your local children’s hospice, Julia’s House, who offer practical and emotional support for families caring for a child with life-threatening or life-shortening conditions.
Thanks to your contributions to the trail this year, we’ve been able to raise vital funds to help Julia’s House provide a lifeline of care to the most seriously ill children and their families in Swindon and Wiltshire.
This will help more families access:
⭐ Emotional and practical support from expert nurses and carers
⭐ Respite sessions so they can take a break from caring around the clock
⭐ Bereavement advice and support
You can find out more about Julia’s House families and events by signing up to our newsletter here/via the link in our bio: www.juliashouse.org/BigDog
@JuliasHouseChildrensHospice
#bigdogarttrail #thebigdogarttrail2023 #wildinart #juliashousechildrenshospice #juliashousehospice #swindonarttrail #swindog #swinpup …
bigdogarttrail
Sep 23
If you missed out at our auction and would love a mini balloon dog of your own, we`ve got a paws-itively fab offer from @YappieDogs to share!
When you use promo code JH10, you`ll get 10% off their colourful range of resin balloon dogs. Plus Yappie Dogs will also donate £10 to Julia`s House on your behalf.
Just head to their website and enter the promo code JH10 to redeem the offer: www.yappiedogs.com
#bigdogarttrail #balloondogs #yappiedogs …
bigdogarttrail
Sep 20
Drumroll please… the results from our Grand Auction are in! 🥁
We had an incredible evening and bid-tastic time at the STEAM museum – raising a woofing £165,800 for @Juliashousechildrenshospice 🐶
All 34 auctioned Swindogs have now gone to their fur-ever homes to unleash a new life.
Thanks so much to everyone who bid on the night! Your support will help us continue to provide our lifeline of care to local families of seriously ill children.
#JuliasHouse #WildinArt @wildinart …