Imagine Cruising On Board As Headline Sponsor - The Big Dog Art Trail

Imagine Cruising on board as headline sponsor

Date published: 28 July 2022

We’re delighted Imagine Cruising have put their paws up to be the headline sponsor for The Big Dog Art Trail in Swindon next year.

The award winning travel agency, based in Royal Wootton Bassett, was the first company to sponsor one of 30 supersized balloon dog sculptures that are set to be unleashed across Swindon during the summer of 2023.

However, the team at Imagine have now decided they want to play an even bigger part in this paw-some project for the town.

The Big Dog Art Trail Summer 2023

The uniquely decorated Swindogs will create the UK’s first-ever balloon dog art trail and will raise essential funds for the local children’s hospice charity, Julia’s House.

The Big Dog Art Trail will create a free walking trail through some of Swindon’s most well-loved and historic parks, landmarks and streets and will shine a light on art and culture in the heart of the town. As well as encouraging local residents to re-discover the town they love, the public art spectacle is expected to attract thousands of visitors from outside the town, providing a welcome boost for local businesses.

Community Partner

As the official Community Partner for the Big Dog Art Trail, Imagine Cruising will help to deliver the trail to the communities of Swindon, bringing people together to enjoy this unique event.

Robin Deller, Imagine Cruising’s CEO, says, “Imagine Cruising are delighted to be the Community Partner for The Big Dog Art Trail and to support this new and exciting community initiative in Swindon. It is vital that we do all we can to raise awareness about Julia’s House children’s hospice charity and we’re thrilled to be doing so in such a fun and engaging way that brings art and culture to the heart of Swindon. We will be sponsoring not one but two of the Swindogs and can’t wait to see them on the trail.”

Imagine Cruising and Julia’s House

Imagine Cruising has supported Julia’s House for the past six years, reaching a fantastic fundraising milestone of £100,000 for the children’s hospice charity earlier this year. The team are fully invested in raising funds and awareness – from sponsoring and helping to design the multi-sensory room at the hospice, to completing walk and cycle rides, and even inviting some of the Julia’s House parents to attend their events such as a gala dinner at Kensington Palace.

“We are continually humbled by the care and support that Julia’s House provides to local children and their families,” said Robin. “Their tireless work provides hope and a little happiness for families in unthinkable situations and we are so very proud to sponsor them.”

Alice Chalmers, Corporate Fundraiser for Julia’s House, said, “We’re so pleased Imagine Cruising are going to be the Community Partner for The Big Dog Art Trail in Swindon next summer. It’s fantastic to have them involved in this really exciting project. They have supported Julia’s House for many years and we’re so grateful for their ongoing dedication to the charity.”

Running from 15 July to 3 September 2023, the The Big Dog Art Trail will end with a grand farewell finale where all of the two metre high Swindog sculptures will be brought together under one roof. The giant one-of-a-kind sculptures will then head off to their forever homes after being adopted at a special auction event to raise money for Julia’s House children’s hospice.

The Big Dog Art Trail is being brought to Swindon by Julia’s House and global public art producer, Wild in Art, who has previously hosted trails in cities across the UK and worldwide, including the recent elephant parade in Worcester and Cows in Cambridge.

If you want to find out how your company can sponsor a Swindog and join the Big Dog Art Trail pack, please visit

To find out more about Imagine Cruising please visit

Your donations make a life-changing difference

Julia’s House is your local children’s hospice charity, providing a lifeline of care for the most seriously ill children and their families across Wiltshire and Dorset.

Each family we support is unique and so is the care we provide. When a family finds out that their child has a very serious medical condition their world falls apart. Julia’s House exists to help these children and their families.

Find out more about Julia’s House
Isabella with Julia's House Team Nurse Molly

A Wild in Art Event

This event is presented by Julia’s House in partnership with Wild in Art. Swindon, get ready to have fun and explore!

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Sculptures Created
Events Delivered
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Sculptures Artists App Charity